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Will African Culture Ever Rule the World?
It’s a well-worn story: the world is flat. And it’s true—the internet, globalization, and international travel have made us aware of how small our planet really is.
Yet there’s one continent that seems to be immune to this trend: Africa. While other parts of the world are busy exporting their culture and music around the globe, Africa has remained insular for most of its existence. But things are starting to change—and fast! In this article, we'll look at how African culture might start influencing the rest of the world in exciting new ways...
It’s the continuation of an age-old tradition
The answer is yes. Africa has always been a storytelling culture, and now we’re sharing our stories with the world more than ever before. This is not something new; it’s the continuation of an age-old tradition.
Africans have always told stories to each other—and that hasn't changed since the invention of film or television. Films are just another form of telling stories in Africa, which means that Africans know how to make films and tell stories better than anyone else on Earth. The internet has made it easier for Africans to share their films with people outside their own countries and cultures; they don't have to wait for Hollywood studios or European filmmakers who might not understand African culture at all.
Africans are film-mad and are demanding more
Africans are film-mad and are demanding more. Films make up a huge chunk of Africa's entertainment industry, but the continent is not producing enough to satisfy its own growing appetite.
Africans have always been an active part of the global film industry—from the early days when Africans were used as extras in Hollywood movies like Tarzan, and King of the Jungle to contemporary blockbusters such as Black Panther and Black Sails (which feature Nigerian actors).
However, these contributions remain largely unrecognized by Western audiences. In fact, only recently have we begun to see representations of African stories told by Africans themselves on our screens: think Queen Amina from Nigeria's Netflix series Nailed It!; Muna Abdirahman from Kenya's Living With My Sister, or South Sudanese director Peter Deng Atem Deng’s Catching Eyes documentary at Sundance Film Festival 2019.
African stories are being told to non-African audiences
The popularity of African stories is growing in the West. African films are being shown at festivals in Europe and the US, where they're also winning awards. African actors have been cast in Hollywood films, partly due to their rising popularity but also because the industry is paying attention to what's happening on the continent. Stories about Africa are also starting to appear on TV shows and music albums aimed at non-African audiences.
The growing popularity of these stories is important for several reasons:
The more people hear about Africa, the more likely they'll be sympathetic towards its citizens when it comes time for them to make political decisions that impact them (like how much money goes into foreign aid).
It’s spreading to other sectors, including technology and food
It’s not just the music and fashion that are gaining popularity around the world. African technology is also becoming more widely used, especially on the continent.
African Fintech companies are making great strides around the world. Companies like Flutterwave, which is Africa’s top payment company empower businesses across the world to receive payments, sell, grow and ultimately, achieve endless possibilities.
African social media platforms like Mxit, Bandeka, Afroterminal, KingsChat, and Yookos have become powerful tools for Africans to share their stories, connect with each other and fight for change on issues such as democracy, gender equality, and human rights abuses.
Mxit boasts an impressive 7.4 million active users. The network is based in South Africa due to its ability to run on over 8,000 devices. Yookos (You Own Your Kosmos) is a social networking platform focused on connecting Africans with one another. With its presence in more than 160 countries and 6 million registered users, Yookos allows members to share information, connect with friends and family and play games.
It’s not just social media either; there’s also an increasing demand for African technology company's goods such as smartphones made by Chinese manufacturer Huawei which now has offices all over Africa including South Sudan where it employs 500 people making phones using locally sourced materials such as aluminum rather than having everything shipped over from somewhere else
Tobi Amusan Breaks World 100M Hurdles Record Of 12.12 Seconds In Oregon On Sunday 24 July.
We can expect to see African culture spread further afield in the years to come
Africa is a continent of great diversity. This diversity is reflected in its culture, storytelling, music, and food. African culture has been influenced by many cultures over the years including those of Europe, Asia, and even America. The future looks bright for African culture because its unique nature makes it an interesting blend that continues to evolve as new influences come into play.
African culture can be found all over the world today; people everywhere are adopting some aspect of it into their lives whether they realize it or not!
Conclusion
In summary, it seems that the world is on its way to getting a taste of African culture. Whether this trend will continue is hard to say, but there are many reasons why we should expect it to be so. The world has become increasingly connected over the last century thanks to advances in technology and communication methods like social media—and Africans are among those most likely to use these channels.
In addition, globalization has led people around the globe toward similar tastes in food and fashion; as demand increases for things like sushi in Uganda or Korean clothing styles worn by Nigerian models on runways everywhere from Paris Fashion Week to Nollywood's own annual event held in Lagos every November, then we can only imagine what will happen next!
Malame Mangzha
Blog